UNBRANDED MANCHESTER_

Web Design

Businesses see an average revenue increase of over 150% when they use Unbranded Manchester for Web Design.

See how we do it

Revenue Generating Web Design in Manchester

We design websites that make you money.

Seriously, that’s all we care about. So much so that we prefer to discuss our results first, over web design. After all, this is about your business.

Check out some of the increases in revenue our clients have reported to us in the last 6 months:

  • CBS Concrete
    + £2.4M
  • Lobster
    + £1.2M
  • Oasis Interiors
    + £0.9M

Hopefully that’s got your attention. Now you can continue to see how we work with businesses at different stages of growth.

Web design that creates business growth chart

Top Tier Web Design

Organic search reach and improved conversion rates

Top tier web design clients are those who already have a strong business model, turnover in excess of £10m and have a strong online presence for their product or service. Top tier businesses choose us as their Manchester web design agency, for our:

 

Building a website design with people

Layout Composer

Our custom-built Google busting layout composer and superior code quality enable sites to rank even higher and faster on search engines in a short window. Our Layout Composer also allows users to rapidly grow their website without compromising on your brand integrity, or responsive web design output.

Improved Conversion Rates

We pick out user traits and internal client on-boarding processes that can be reflected in the final web design. We’ll analyse and pinpoint what makes your clients buy from you when you speak with them and translate it into your website’s user flow and content. With an Unbranded Manchester web design, businesses typically see a dramatic increase in conversion rates on high margin enquiries. We tend to see organic conversion rates increase from around 2% to upwards of 12%.

SME Web Design

Supporting the next step in business growth

A number of our SME website design clients approach us after having hit a revenue cap they can’t seem to break. This usually requires our team of researchers to audit their processes, product / service offering in order to highlight issues within their current setup.

A lot of successful SME’s will have seen their growth during the grand old days of Manchester web design agencies popping out a website design at the flip of a hat. However, you probably now understand you need a viable marketing tool online in order to see a legitimate ROI on each and every marketing investment you make. You need a web design agency who understands you, and you don’t just want a website design for the sake of having one; it needs to serve a purpose.

People carrying big money to show website design grows business
Web Design Discovery icon

Our Web Design Discovery

We’ll work closely with you to help identify opportunities you may be overlooking in your business and then use this information to create a clear strategy and userflow, before starting work on your web design. We’ll reflect your strongest points, push your higher margin services or products and devise an online strategy to support them. Our website design process is centred around this without hindering any creativity, user engagement or branding.

Google Rank

Almost every business can benefit from a website that ranks highly on search engines for key products and services. Our Layout Composer and focus on technical SEO have taken websites from 0.3% market visibility up to and over 41%.

Web Design Guidelines

Effective web design evolves from strong brand rules

A key issue we often encounter when creating a web design for a top tier or SME business is working from either dated brand guidelines that don’t cover digital, or, a complete lack of formal guidelines.

In such instances it becomes our job to take the current brand and translate it into a set of web design guidelines.

Print rules into web design guidelines

We apply a theory evolved from a process known as Atomic Web Design (Google it) to create a set of rules and components that can be used across all digital media. When we integrate these rules into our Layout Composer; we create a platform  that can grow exponentially with the business, whilst ensuring the web design forever stays in line with your brand guidelines.

Web design consistency is key to improved conversion rates

With a consistent web design across your entire website your business is subconsciously perceived as being more professional and trustworthy. Think about the last time you went on a site that didn’t have a consistent brand or design, you probably didn’t stick around for long and you more than likely didn’t make a purchase, even if they had an amazing product the web design failed to do its job by building an underlying feeling of trust or competency.

Research driven user on-boarding

Your web design user flow needs to follow the same path your sales team use

When taking new business calls your or your sales team follow a procedure for onboarding the potential customer via a natural conversation or scripted effort. Either way, the process was borne out of experience, knowledge and insight into what resonates with your customers and what convinces them to buy.

It may sound complicated, but in the simplest of terms, whatever you’re saying to potential customers to convince them to buy, we need to reflect it in the journey they take online before picking up the phone.  Not only does this reduce the overhead of your sales team, but it should also convey your offering as a no brainer over and above your competitors.

Web design user flow timing

With a well defined user flow and web design / brand, you stand at risk of on-boarding potential clients a little too quickly. Yes, we want them to learn about your service offering, but we don’t want them to learn about it so fast that they think they know everything and move onto the next potential supplier. As a general rule, the longer a web design keeps a visitor engaged, the more likely they are to convert into a paying customer. (It also keeps them away from your competitor websites!)

Increased dwell time

In order to increase the dwell time on your website, we team up our web design service offering with our research and development expertise to create and design new features or components with a sole purpose of keeping users engaged within the site. Whether its the Printers Toolbox or geo location for Foilco, the Present Finder we created for What 2 Buy 4 Kids, or the Inspiration Configurator we built for Oasis to engage their interior design visitors, we’re constantly creating new innovative tools to ensure your site visitors stick around long enough to build a subconscious rapport with your brand.

Encourage return visits with effective web design

The additional features and components we create in order to increase dwell time also need to have enough value that they encourage people to return. If you can make your site a point of reference that the user sees value in, they’ll also relate your service and product offering with the same perceived value. It can be tricky to apply this rule to every business, but when you do implement such components, they work and help to further improve conversion rates.

Next Steps?

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