SEO Agency
We specialise in technical seo and organic optimisation via content audits and backlink opportunities.
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We are behind the builds of leading websites dominating organic search engine rankings. It takes a deep understanding of both organic and technical seo parameters to rank sites highly, and keep them there..
Over 90% of search engine traffic comes from the sites that rank on the first page of search and it’s our goal to get you into the top 3.
We believe in the importance of understanding an industry before trying to manipulate your position in it. We use our extensive discovery process to give us insight into your market.
An SEO Agency with a roster of top tier clients
Start your project_Keyword Research and Keyword Optimisation
We’ll have a look at the keyword research seo strategy that was undertaken by taking a look at the copy on your website.
Structured Data
Structured data is great for on page optimisation as it tells Google what your content and website is about in a universal format.
Alt tag seo optimisation
All images have the ability to include an alt tag for screen readers to use when they’re looking at the website, optimising these can help improve search visibility.
Technical SEO
We’re experts in technical seo and have the evidence to prove it. Our sites benchmark in the 90th percentile across every benchmark used in technical seo audits.
Our approach to SEO ranks sites higher
SEO Overview
All sites automatically pixel tested
SEO, also known as Search Engine Optimisation is simply the process of optimising web pages to improve search engine rankings for organic search. Google is the biggest and most advanced search engine in the world, analysing and indexing thousands of web pages every minute. Google considers factors like ‘keyword density’ and ‘backlinks’ to calculate the relevance and authority of any given web page. Based on these calculations, pages are ranked and this is the order in which we see our search results.
Keyword Research and Keyword Optimisation
Over 7 years of dominating search engines
We’ll have a look at the keyword research seo strategy that was undertaken by taking a look at the copy on your website. We often find that the seo strategy undertaken by your typical seo agency is to insert as many keywords, or search terms, into the copy to the point where it no longer makes sense. The theory behind keyword research and optimisation is that Google search results will see the keyword from your keyword research in your seo content and assume that your page is talking about the topic at hand and then rank you highly in organic search results.
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Alt tag seo optimisation
All images have the ability to include an alt tag for screen readers to use when they’re looking at the website. However, they seo strategy your seo manchester agency may have taken is to try to manipulate search engine results by keyword stuffing into the alt tag. Google search is pretty smart and it picks up on these dodgy seo tactics quite succinctly so, again, you’re not going to see yourself shooting up the google search engine results with this in place.
Structured Data
Structured data is great for seo page optimisation as it tells Google what your content and website is about in a universal format. From organisation schemas to frequently asked questions and product reviews, schemas are the easiest way to get featured in rich snippets on organic search. In general, the more featured snippets you have the more organic traffic you can expect.
Custom solutions vs off the shelf
Our solutions are custom built to work with our layout composer and are fully configurable to work with every type of business we deal with. (And when they aren’t a part of our specification, we build them in!! Thats the joy of actually being able to code your own solutions vs being reliant on third party plugins).
Development first SEO
A crucial factor in our success was down our expert web developers who created our industry-leading search engine friendly “Layout Composer”. The Layout Composer rapidly builds seo / search engine friendly websites to brand using a modular system based upon the principles of “Atomic Web Design”.
On-page SEO
Onpage SEO covers both keywords along with the internal linking within the content you’ve produced. It’s important to work to find the best keywords with the most value to your business and use these to help boost your website’s rankings. FYI. It might not be worth just going for the keywords with the highest volumes as this may be the result of a generic search as opposed to a tailored search where someone is ready to buy. I.e. if you sell SEO, is it worth ranking just for SEO, or would it be better to rank for SEO Manchester, or SEO Agency Manchester?
The difference may seem minor and counterintuitive, as you’d assume a high number of people seeing your website would be better than fewer, the psychology behind the search phrase tells a different story. You’ll usually find the longer a keyword search, the more likely someone is to stop and buy when they find what they’re looking for. Generic searches are usually for gathering information only
Off-page SEO
In simple terms, typical off page SEO is getting people to link back to your site. You can either pay for these or you can reach out to bloggers and ask them to write an article, or post one you’ve already written onto their site – the article will of course have a link back to your website. The idea behind this is to get Google to look at your site and say “Hey, loads of people are linking to this site, their content must be really good, let’s rank them higher”. Sometimes it works, sometimes it doesn’t. As time goes on and Google improves its algorithm, its working less and less.
Link Building
We’ll work with you and your content team to devise content that we think will provide value to your users whilst sharing it with third party site owners in the hope that they will link to it.
We’ll also develop calculators, configurators or other engaging tools that will both engage your users and help to drive more incoming links to your site.
Plugin Audit
Too many websites rely heavily on third party plugins to drive functionality. Unfortunately, too many of these plugins re use the same libraries, are poor written and have an overall negative affect on your sites performance. We’ll look to rebuild custom, leaner solutions that will increase your site performance (as well as functionality, scalability and security)
WE’RE AWARD WINNING & HIGHLY RATED
Our SEO projects
support rapid business growth
Our 98% client retention rate ought to be ample evidence of how well we do for our clients and the
value they put on our proactive, continued contributions across all aspects of their business.
With over 700 staff and a turnover of £250M, the UK’s largest independent service contractor asked us to consolidate their brands into a unified offering.
↑70%
Relevant search traffic and market share across the UK
↑20M
Increase in group turnover since site went live.
A group of separate companies turning over £50m asked us how to unify their proposition.
1.7K+
Increase in ranked keyword visibility for organic search
3K%
Percentage increase in visibility since site went live
Specialist construction firm with £120m turnover needed a brand overhaul to reflect their global merger.
