Refine business plan.
Develop organic audience.
The Map Archive put the development of their online business out to tender, choosing Unbranded as their preferred agency after learning about our reputation and intense discovery process.
CEO, Malcolm Swanston, had created a collection of over 30,000 thematic maps over the course of a successful career as a cartographer to prestigious publications and educational institutes. His collection immediately made his product the largest of its kind and an amazing offering to both the general public and academics.
Explore the archives.
Our intense discovery process identified a two pronged approach to achieve the quickest growth.
With the rise of Ancestry.co.uk and 23andme.com we saw potential for them to see higher growth by catering the offering to academics and non-academics alike. A strong search mechanism was identified as a key to achieving meeting user requirements. It needed to cater to both demographics, without alienating either and be simple to use whilst delivering accurate results.
We latched onto Magento’s native search functionality and created our own visual search engine, using three attributes we’d identified as the easiest way to narrow down a broad search to a handful of maps. The three attributes were map category, time period and region covered. The result was an advanced search capable of narrowing down thousands of maps in only four clicks.
We devised a strategy to use organic SEO in order to generate non-academic traffic. We wanted non-academic users to use the site as a point of reference with the occasional user paying to download maps. All the while we wanted to target academic institutions in the USA with subscription models offering unlimited map downloads to their students.
Inbound links using site as point of reference.
Without any SEO work and a simple crawl on the site.
In the first three months post site going live.
Pages indexed on page 1 of the most popular search engines.