Increase user interaction.
Develop the fully automated solution.
Pretty Gifted decided to approach Unbranded after trying to work with a series of developers to create an online solution for their IP.
They’d developed an idea of customised wrapping paper, in line with MoonPig’s customised birthday cards, using foiled wrapping paper. They needed a simple system that allowed users to type their own message, customising the font style, font, paper colour and dividing icons with an immediate live preview. They’d already had the designs created for them, but developer after developer had failed with building a solution.
We worked with Pretty Gifted to fully understand their process from order to delivery.
After gaining an in-depth understanding of the full process, we decided to improve upon what Pretty Gifted thought they needed. We realised their brief hadn’t accounted for the production process. How were they going to ensure an exact match of the live preview the user selected, to the final printed wrapping paper?
We created a fully functional prototype that over-delivered on the original specification. Our solution took the preview the user saw in their order process, and automatically generated the wrapping paper artwork ready for printing and foiling.
In the first 5 months of operation in 2018, the site saw in excess of 750 orders
High Profile Partners
Pretty Gifted secured partnerships with the likes of Not on the High Street