Foilco
Services
Automations
Product sample enquiries, foil calculator, brochure downloads.
Layout Composer
Built using our Layout Composer in WordPress.
Since 2017
Partners since 2017 across full portfolio of businesses.
Europes Largest
Europes largest & leading foil manufacturers & distributor.
A website designed
with business growth built in
With all website traffic requesting printed catalogues, each enquiry would cost a minimum of £20, they needed this reducing.
They challenged us to develop a solution that would accurately depict the ever changing colours, shadows and lighting effects of foil.
↑41%
Built with our Layout Composer that ranked top of page for popular keyword searches
↑48%
Organic visibility across all targeted search terms, far surpassing all competitors
£200K
Annual overhead reduction achieved by stamping out redundant enquiries.
Great results from an
exceptional project
Organic Results
Dramatic Increase in Rankings
Within 6 months from go live, Foilco achieved full online market dominance, riding out the pandemic whilst their competitors suffered from reduced enquiries and negative growth.
Reduce CPL
A foil catalogue like no other, resulting in reduced overhead and higher quality enquiries.
Our intense discovery process confirmed Foilco’s concerns, their CPL was too high for their D4 catalogue (which included sample of their entire range) along with free rolls of sample foils for printers. In over 90% of cases a visitor only wanted to see samples of 1-3 foils, not the entire catalogue.
We created a digital foil catalogue of their entire range of foils, including up to date filters, uses and examples of each of them. At the same time, we tucked the request a D4 catalogue form deep into the site so that it wasn’t erroneously requested by visitors who had little to no intention of buying.
Brand Affinity
When you have two completely different types of user how to you make them feel important without being too obvious about it?
To educate creatives who were new to Foil, we invented the Foil Academy, a custom built integration that was fun and engaging to use. It covered every type of foil in existence via custom built landing pages (which doubled up as working great for organic SEO too).
Our research had shown us that printers played a role as brand ambassadors of Foilco when we made things easy for them. We understood they weren’t entertained by the design of the site, and they only visited the site when they wanted to order foil on behalf of their clients. We gave them their own space on the site, the Printers Toolbox, a page they could navigate to from anywhere on the website which contained everything they needed to complete an order and more.
“At our first meeting, it was obvious that Unbranded understood our requirements and the commercial needs of the company.”
David Hornby
Managing Director / Foilco
Europe’s largest manufacturer & distributor of printing foilers
