Market Discovery

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Every project is different, every client has their opinion. When possible we look at real world data to assess what approaches have worked in practice and the relevant techniques that were used to achieve solutions with a provable track record.

Having worked with many successful online businesses we draw on our experience to elicit original approaches tailored to each new client and eliminate any wishful guesswork or assumptions.

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User Psychology

Understanding the difference between Hicks Law or the Serial List Effect can make a big difference in how a user interacts with your digital presence. We refer to, and apply over 150 psychological principles to your user persona.

Market Gaps

Across all industries we find that our top tier clients have neglected to exploit a smaller, more niche market that they could dominate quite easily. Our research team will find every opportunity.

Personas

We’ll analyse your customer data and develop typical personas that reflect their approach, mindset and current standing. We’ll team this up with an understanding of their typical external triggers and use it to suggest improvements.

Competitive Research

Knowing your competitors is one thing, identifying others is harder. Understanding and delving into their weaknesses, struggles and successful strategies will help you to avoid making the same mistakes. We specialise in creating configurators for businesses looking to achieve the same.

Social Monitoring

Understanding what motivates your users, how they talk, what they like and delving into their personalities will help to create a deeper understanding of what you need.

UX Flows

We’ll look at what flows your typical customer follows before converting. We’ll learn and decipher why you lose, why you win and what you need to do to turn the tide on the negatives.

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