UNBRANDED MANCHESTER_

Revenue Generating Web Design in Manchester

Businesses see an average revenue increase of over 150% when they use Unbranded Manchester for Web Design.

See how we do it

Web Design Manchester

Revenue Generating Web Design in Manchester

Seriously, that’s all we care about. So much so that we prefer to discuss our results first, over web design. After all, this is about your business.

Check out some of the increases in revenue our clients have reported to us in the last 6 months:

  • + £7.6M
    CBS Concrete
  • + £1.2M
    Lobster
  • + £1.5M
    Oasis Interiors

Hopefully that’s got your attention. Now you can continue to see how we work with businesses at different stages of growth.

Revenue Generating

Organic search reach and improved conversion rates

Top Tier Web Design

Top tier web design clients are those who already have a strong business model, turnover in excess of £10m and have a strong online presence for their product or service. Top tier businesses choose us as their Manchester web design agency, for our:

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Layout Composer

Our custom-built Google busting layout composer and superior code quality enable sites to rank even higher and faster on search engines in a short window. Our Layout Composer also allows users to rapidly grow their website without compromising on your brand integrity, or responsive web design output.

Improved Conversion Rates

We pick out user traits and internal client on-boarding processes that can be reflected in the final web design. We’ll analyse and pinpoint what makes your clients buy from you when you speak with them and translate it into your website’s user flow and content. With an Unbranded Manchester web design, businesses typically see a dramatic increase in conversion rates on high margin enquiries. We tend to see organic conversion rates increase from around 2% to upwards of 12%.

Supporting the next step in business growth

SME Web Design

A number of our SME website design clients approach us after having hit a revenue cap they can’t seem to break. This usually requires our team of researchers to audit their processes, product / service offering in order to highlight issues within their current setup.

A lot of successful SME’s will have seen their growth during the grand old days of Manchester web design agencies popping out a website design at the flip of a hat. However, you probably now understand you need a viable marketing tool online in order to see a legitimate ROI on each and every marketing investment you make. You need a web design agency who understands you, and you don’t just want a website design for the sake of having one; it needs to serve a purpose.

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Our Web Design Discovery

We’ll work closely with you to help identify opportunities you may be overlooking in your business and then use this information to create a clear strategy and userflow, before starting work on your web design. We’ll reflect your strongest points, push your higher margin services or products and devise an online strategy to support them. Our website design process is centred around this without hindering any creativity, user engagement or branding.

Google Rank

Almost every business can benefit from a website that ranks highly on search engines for key products and services. Our Layout Composer and focus on technical SEO have taken websites from 0.3% market visibility up to and over 41%.

Effective web design evolves from strong brand rules

Web Design Guidelines

A key issue we often encounter when creating a web design for a top tier or SME business is working from either dated brand guidelines that don’t cover digital, or, a complete lack of formal guidelines.

In such instances it becomes our job to take the current brand and translate it into a set of web design guidelines.

Print rules into web design guidelines

We apply a theory evolved from a process known as Atomic Web Design (Google it) to create a set of rules and components that can be used across all digital media. When we integrate these rules into our Layout Composer; we create a platform that can grow exponentially with the business, whilst ensuring the web design forever stays in line with your brand guidelines.

Web design consistency is key to improved conversion rates

With a consistent web design across your entire website your business is subconsciously perceived as being more professional and trustworthy. Think about the last time you went on a site that didn’t have a consistent brand or design, you probably didn’t stick around for long and you more than likely didn’t make a purchase, even if they had an amazing product the web design failed to do its job by building an underlying feeling of trust or competency.

Your web design user flow needs to follow the same path your sales team use

Research driven user on-boarding

When taking new business calls your or your sales team follow a procedure for onboarding the potential customer via a natural conversation or scripted effort. Either way, the process was borne out of experience, knowledge and insight into what resonates with your customers and what convinces them to buy.

It may sound complicated, but in the simplest of terms, whatever you’re saying to potential customers to convince them to buy, we need to reflect it in the journey they take online before picking up the phone. Not only does this reduce the overhead of your sales team, but it should also convey your offering as a no brainer over and above your competitors.

Web design user flow timing

With a well defined user flow and web design / brand, you stand at risk of on-boarding potential clients a little too quickly. Yes, we want them to learn about your service offering, but we don’t want them to learn about it so fast that they think they know everything and move onto the next potential supplier. As a general rule, the longer a web design keeps a visitor engaged, the more likely they are to convert into a paying customer. (It also keeps them away from your competitor websites!)

Increased Dwell Time

In order to increase the dwell time on your website, we team up our web design service offering with our research and development expertise to create and design new features or components with a sole purpose of keeping users engaged within the site. Whether its the Printers Toolbox or geo location for Foilco, the Present Finder we created for What 2 Buy 4 Kids, or the Inspiration Configurator we built for Oasis to engage their interior design visitors, we’re constantly creating new innovative tools to ensure your site visitors stick around long enough to build a subconscious rapport with your brand.

Encourage return visits with effective web design

The additional features and components we create in order to increase dwell time also need to have enough value that they encourage people to return. If you can make your site a point of reference that the user sees value in, they’ll also relate your service and product offering with the same perceived value. It can be tricky to apply this rule to every business, but when you do implement such components, they work and help to further improve conversion rates.

Website Copywriting

Website design and well researched copywriting go hand in hand

Copywriters and web designers need to work very closely with one another in order to create a feature rich website design that works to engage and convince the audience that they’re in the right place. Both the designer and writers need to follow the guidelines created by our researchers to ensure every vertical is met and every research based inference is considered and included in the final website.

Our content plans are created before our Manchester website designers or copywriters put pen to paper.

Content Planning

Great content is born out of thorough research around what questions and issues your target market is looking to solve. By answering these questions with well thought out content, your website design ought to be able to retain them for longer whilst filling them with confidence as to your ability. Choosing what to talk about and the approach you take needs to be a balance between a sales pitch and genuine helpful information.

Headlines and Titles

Keyword rich headlines are great for optimising your site for search engines like Google to index your website for relevant searches. However, they also need to be curated well enough to encourage a prospective customer to continue reading. With every extra word your visitor reads on your website, they’re increasingly more likely to make a qualified enquiry.

Voice & Tone

Being too formal or too coloquial with website content can put off potential buyers when the tone of the content does not resonate with the user. The website design we created for our client, Lobster, gave us a great case study showing how important this is. Their competitors used overly technical language in order to try to prove they knew what they were talking about, yet none of them realised they were putting off prospective buyers by being too geeky and robotic. Our research told us to take the opposite approach, to use colloquial and very human language gave their website visitors the encouragement they needed to make an enquiry. Why? They wanted to talk to a human and have a normal conversation about the kit they wanted to buy, they already assumed that everyone in the industry knew what they were talking about, so it all came down to the relationship they’d have with the supplier.

Website Testing

Every part of a website design needs to be tested in every possible environment it may be seen in

Has your web design agency tested and benchmarked your website for accessibility, performance, different browsers and different sized screens? Search engines love websites that score highly for all of the aforementioned benchmarks as do your prospective clients. Can those with poor sight easily read your content? Is the website design suitable for people who are colourblind and does it work when I use an older browser?

Pixel Testing the Website Design

There are a finite number of screen sizes and ratios that are currently available on the market. Most Manchester web design agencies will aim to ensure your website looks half decent on the most popular brands and screen sizes, i.e. iPhones, iPads, Samsung phones & tablets, but what happens when a new device is released with a new screen size? You guessed it, your website doesn’t look as good and is now broken for what could become this seasons best selling device. We test and patch every website design we create for every screen width, from 1600px down to 300px. We leave no room for a new screen size to ruin your website design usability, massively increasing its lifespan and ensuring its always up to scratch.

Device and Browser Compatibility

You probably know all about Internet Explorer and Google Chrome, but were you aware that you can install Chrome on iPhones, that Samsung release their own browser within their Android devices? Or that the default browsers on mobiles often go unused in favour of other third party browsers? Most browsers render website design code slightly differently, even Google Chrome on an Iphone will render a website design differently to that on a PC, which means you can never be quite sure how your website design will look without thorough cross browser testing. Just to be clear, as a pioneering web design agency in Manchester we test on all browsers and devices that command more than 3% market share. The remaining handful of users that fall into the 3% are often using a PC from 1994 with Internet Explorer 7 installed on it, which will never render any website design properly, let alone ours.

Website Security

A hacked website can destroy a business overnight, from data that is stolen from the site, to malicious code or intercepted traffic, you need to insure the development process your Manchester web design agency is robust. Our sites are custom built with security in mind from the outset. This covers a highly technical approach to the website design build process covering points like secure database calls, encrypted and hashed sensitive data storage, namespacing functions for local use only, website directory hiding, functionality obfuscation and multi level admin authentication.

Our Awards

Unbranded built our website from the ground up and created a fantastic site that we’re extremely proud of. They were enthusiastic about our project from the start.

The Unbranded team are responsive, they’re positive; always looking to find solutions and to solve problems.

Unbranded are easy to deal with on a personal level – friendly, cheerful etc.

They listened carefully to what we had to say and responded thoughtfully.

Alex Swanston / Map Archive

What Our Clients Think

Frequently asked Questions

Web Design Questions Answered

All web design agencies are not equal, some specialise in budget website design and development whilst others, like Unbranded, specialise in research led website design that caters to the top tier of business who are typically looking for strong websites that actively convert visitors into viable leads.

Website themes are typically made by developers looking to make a small amount money by selling them online to agencies across the globe. They need their themes to work across a whole range of industries and as such they tend to contain bloated code and features that aren’t necessary for everyone. Other issues include a lack of focus on security, performance and conversion led design.

The benefits of themes are that they are substantially cheaper than a custom made website. For a lot of SME’s where ranking on Google and conversion focused design aren’t required, themes are great. For example, a website for a hairdresser or beauty salon don’t require a custom build, a theme will suffice in sharing their offering, opening hours and contact details.

Search engines are putting a massive focus on the accessibility and performance metrics of websites when taking into account how they rank. Although you may be doing everything else correctly from an SEO point of view, without a solid build behind you, you stand to lose out on rankings to competitors who have invested more carefully in their web design agency.

Next Steps?

Start your journey with us today