UNBRANDED MANCHESTER_

Web Design

Businesses see an average revenue increase of over 150% when they use Unbranded Manchester for Web Design.

Revenue generating Manchester web design

We build websites that make you money

Seriously. That’s all we care about. So much so, that instead of starting out by bragging about how pretty our web designs are, or even what a great Manchester web design agency we have, check out the results clients have reported to us in the last 6 months:

CBS Concrete£2.4M
Lobster£1.2M
Oasis£0.9M

 

Hopefully that’s got your attention. Now you can continue to see how we work with businesses at different stages of growth.

Manchester web design content team meeting

Web Design Manchester Clients

Clients we're actively working with and some from days gone by

We have two types of web design

Find what type of web design you need based on your stage of growth

Top Tier Web Design

Organic search reach and improved conversion rates

Top tier web design clients are those who already have a strong business model, turnover in excess of £10m and have a strong online presence for their product or service, Top tier businesses choose us as their Manchester web design agency, for our:

Layout Composer
Our Google busting layout composer and superior web builds enable sites to rank even higher and faster on search engines in a short window. It also allows sites to increase in size exponentially without compromising on your brand integrity, or responsive website design output.

Improved Conversion Rates
We pick out user traits and internal client on-boarding processes that can be reflected in the final web design. We’ll analyse and pinpoint what makes your clients buy from you when you speak with them and translate it into your website’s user flow and content. With an Unbranded Manchester web design, businesses typically see a dramatic increase in conversion rates on high margin enquiries. We tend to see organic conversion rates increase from around 2% to upwards of 12%.

SME Web Design

Supporting the next step in business growth

A number of our SME website design clients approach us after having hit a revenue cap they can’t seem to break. This usually requires our team of researchers to audit their processes, product / service offering in order to highlight issues within their current setup.

A lot of successful SME’s will have seen their growth during the grand old days of  Manchester web design agencies popping out a website design at the flip of a hat. However, you probably now understand you need a viable marketing tool online in order to see a legitimate ROI on each and every marketing investment you make. You need a web design agency who understand you, and you don’t just want a website design for the sake of having one; it needs to serve a purpose.

Our Web Design Discovery

We’ll carry out an external audit of your business to find ways we can help you fix broken processes and tactics internally before creating a web design. We’ll reflect your strongest points, push your higher margin services or products, and devise an online strategy to support it.

Google Rank
Almost every business can benefit from a website design that ranks highly on search engines for key products and services. Our Layout Composer and focus on technical SEO has taken websites from 0.7% market visibility up to and over 27%.

Recent Work

ALL PROJECTS

Web design guidelines

Effective web design evolves from strong brand rules

Unbranded Manchester web design team meeting

Current Issues

A key issue we often encounter when creating a web design for a top tier business is working from either dated brand guidelines that don’t cover digital, or, a complete lack of formal guidelines.

Translating into web design rules

In such instances it becomes our job to take the brand in use and translate it into a web design. For this, we apply a theory called Atomic Web Design (Google it) to create a set of rules and components that can be used across all digital media. When we team these rules up with our Layout Composer; we create a web design that can grow organically and always sticks to the brand rules we defined.

Web Design Consistency

With web design consistency across your entire site your business is subconsciously perceived as being more professional and trustworthy with a stronger offering. Think about the last time you went on a site that didn’t have a consistent brand or design, you probably didn’t stick around for long and you more than likely didn’t make a purchase. Even if they had an amazing product the web design failed to do its job by building an underlying feeling of ability.

Research driven user on-boarding

Your web design user flow needs to guide users down a predefined path

Current on-boarding process

A new-business call into your office will automatically set off a series of linked events that onboard the potential client with a view to converting them as soon as possible.

  1. You’ll listen to each of their needs
  2. Decide if you’re a good fit for them and vice versa.
  3. If they are, you’ll follow up by talking about how you would address each of their issues in turn
  4. You’ll probably back this up with evidence of how you’ve done this for other clients in the past.
  5. You’ll look to impart wisdom and understanding of their situation in order to build rapport and trust.

Translating this into a web design

When building a web design user flow we need to translate the process of on-boarding new business enquiries into your website. Your web design needs to be put together in such a way that it naturally entices the user to the next action we want them to take, all whilst on-boarding them with your quality and service offering. A well performing web design user flow will take the visitor down a path of knowledge sharing to a single point of enquiry. By this point, the user-flow ought to have on-boarded them completely, hopefully making your service offering a no brainer over and above your competitors, whilst filtering out unsuitable fits.

With this type of insight being applied to your web design you’ll see an immediate increase in new business enquiries with a shorter conversion time as the site will have already completed the hard work for you. You no longer need to prove yourself as your prospect has already seen case studies that apply to their situation, nor do you need to tell them about how you can help as your service offering will have already been shared. It ought to just be a conversation about the next steps.

Increased engagement with design features

A great web design will keep your user occupied with valuable tools and features

Hamad and Mariam from Unbranded Manchester sat at a computer

Web design user flow

With a well defined user flow and web design / brand, you stand at risk of on-boarding potential clients a little too quickly. Yes, we want them to learn about your service offering, but we don’t want them to learn about it so fast that they think they know everything and move onto the next potential supplier. As a general rule, the longer a web design keeps a visitor engaged, the more likely they are to convert into a paying customer. (It also keeps them away from your competitor websites!)

Increased dwell time

In order to increase the dwell time on your website, we team up our web design service offering with our research and development expertise to create and design new features or components with a sole purpose of keeping users engaged within the site. Whether its the Printers Toolbox or geo location for Foilco, the Present Finder we created for What 2 Buy 4 Kids, or the Inspiration Configurator we built for Oasis to engage their interior design visitors, we’re constantly creating new innovative tools to ensure your site visitors stick around long enough to build a subconscious rapport with your brand.

Encourage return visits with effective web design

The additional features and components we create in order to increase dwell time also need to have enough value that they encourage people to return. If you can make your site a point of reference that the user sees value in, they’ll also relate your service and product offering with the same perceived value. It can be tricky to apply this rule to every business, but when you do implement such components, they work and help to further improve conversion rates.

Next Steps?

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